Shame on me for not fully thinking through all of the possible unintended consequences of a post like that." When I posted the initial comparison it was intended to be a lighthearted jab. Really sorry for this whole shit-uation and the idiots who berated you. This is Mike the founder of Liquid Death. Sharing a text message sent to the artist, the Liquid Death founder stated, "Hey Justin.
The wrong is what a big record label decided to do with it from a business standpoint."īut the apologizing didn't end there, with Cessario then offering another apology via Instagram. We seriously apologize man for what you had to deal with. The Liquid Death chief then concluded, "And we fucking love your work and would hire you any day to make art for us. And the hard work of artist who spent hours making us our very unique identifiable skull logo to build our company around." Because shame on them for being told this feels like a Liquid Death ripoff and them doing it anyway and essentially giving us the finger that our hard work to build our brand doesn’t matter. We didn’t call lawyers like many jerkoffs would, we simply called them out in a funny way. And end of the day, we don’t really care about the NB skull logo. And to be clear, we don’t tell people to do anything. Any hate from our fans to the artist is totally misguided and wrong. Especially when we know for a fact that before the logo launched, employees at Nuclear Blast voiced to higher-ups that the skull was way too similar to our skull logo, and the NB execs decided to ignore the concern and do it anyway."Ĭessario went on to add, "Would have been so easy to have the artist tweak a new skull to be more unique. "But when a multi-million dollar global record label decides to use that art as their business logo, that’s a very different thing. Nothing wrong with that," started the post. You drew a cool skull that coincidently looks very similar to our official logo. Which is why we did not tag or mention you. we were not at all taking a jab at you as an artist. "We would like to clarify our logo comparison post from yesterday. That response was then posted to Liquid Death's socials with their return reply, apologizing to the artist for the grief that it caused, but still pointing out that the label chose to move forward with a similar logo. And to everyone else who has ruined my day: Fuck you. Sorry you think I copied your art - it's not the case - I don't even like water. The only thing I was thinking about while drawing blasted skulls was how cool it was to work with such a rad company.
I created it on my own, in my attic, with a pencil and paper. You should know that no one asked me to draw something like yours. Cause it certainly isn't about all the money I don't make. For this particular project I simply developed a blasted skull in a style I've been honing for several years. All sorts of skulls - nothing special or fancy about it. Just take a look at my art - I draw skulls and stuff. Hey stinks you assume I lifted your skull artwork. That would earn Liquid Death a return rebuke from artist Justin Moll - who had created the logo for the label - after taking plenty of backlash online.
LIQUID DEATH CREATOR DRIVER
We are by far the most sustainable option for packaged water, which is a big driver for why people want to buy from us.While Cessario would later reveal he meant it as a lighthearted jab, it wasn't taken as such by some readers who then started on the attack concerning the similarities. There are more vegans at a heavy-metal show than Taylor Swift show. "If you think about it, it makes sense - everything metal and punk is extreme," Cessario said. Liquid Death plans to donate $0.05 from every can sold to help clean up plastic garbage from the ocean. Aluminum cans are more environmentally friendly than boxed or bottled water, and in Cessario's view they look cooler as well. What makes this appealing for such a large group is that it feels like a niche thing."Īside from Liquid Death's marketing, Cessario believes the punk community will also appreciate the brand's eco-conscious stance.
"At first we knew the easiest crowd for us is anyone into heavy metal, punk rock, and that kind of world because they immediately get the joke and get the humor and have never seen anything like it. "Initially some of our thinking was, we wanted to take more inspiration from the beer category because one thing we know in marketing is if you want younger people to want something, you have to market to people in their 20s because teens want the thing they can't have," Cessario said. Account icon An icon in the shape of a person's head and shoulders.
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